Introduction: Hello, I'm Gareth Ellis

Where Code Meets Category Design

Think of me as your butler/baker/babelfish-translator, a bridge between bits and brand brilliance. I was born in the sweet spot between analogue and digital, my design journey began back in 1998. Take advantage of my unique experience; I've spent decades crafting category winners. Let me help your ambitious brand escape the me-too maze by crafting your own game, where you write the rules and own the board! Many underestimate the power of words; while they're stale, we're serving up cruel and unusual word sandwiches - no salad! Want to be the only name that matters in your category?